Filed under: NFL Media Watch, Super Bowl, NFL Referees, Sports Business and Media
Besides commercials, the Super Bowl has been the spot for the networks to trot out new hardware, like a special camera or tape machine, or a spiffy graphics package or some other whiz-bang technological advance for the hundreds of millions of viewers.But, for FOX, Sunday's biggest and best new addition isn't a machine, but a person -- namely rules analyst Mike Pereira, whose presence on the network's football telecasts is just as significant as the constant score and clock and the heightened sound, to hear FOX personnel tell it..
"I gotta be honest," said FOX Sports President Eric Shanks. "When I watch other guys do football, whether it's college or pro, I just don't know how you do a game without Mike. We're sitting there filling for three minutes sometimes when a guy is under the hood (on replay review) and we're just thinking, 'How do other people do this now?' I can't even imagine."
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Source: http://nfl.fanhouse.com/2011/02/04/mike-pereira-gets-super-bowl-stage-as-foxs-newest-innovation/
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