Filed under: MLB Biz, Sports Business and Media
This Bud's not for you, Bud Selig! Anheuser-Busch has sued Major League Baseball for reneging on an agreement to keep the company as an official sponsor of the national pastime. The brewers contend that they reached an agreement to continue the 30-year relationship in April, but that the league backed out and demanded "exponentially higher fees" to restore their status come September.
Surprising that they'd have such a big problem with that since they haven't ever expressed reservations about the prices being charged for their products. Apparently what constitutes an exponentially higher fee, much like beauty, is in the eye of the beholder.
The reason for the change of heart from MLB seems to be related to Anheuser-Busch's winning bid to make Bud Light the NFL's official beer sponsor in May of this year. They will pay a reported $1.2 billion over six years after beating out MillerCoors for the chance to associate themselves with the NFL shield. The terms of the deal with MLB aren't being reported, but one would imagine that the total was somewhat lower.
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Source: http://mlb.fanhouse.com/2010/11/12/anheuser-busch-sues-mlb-over-sponsorship-deal/
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