Filed under: Media Watch, NCAA Tournament, Sports Business and Media
Charles Barkley covering the Big Dance? The combination won't seem so foreign by this time next year.
When CBS joins forces with Turner television to cover the men's NCAA tournament this coming spring, a new wave of analysts will be introduced to audience. That is, unless the audience regularly watches TNT's NBA coverage.
The Associated Press is reporting names normally associated with NBA broadcasts like Barkley, Marv Albert and Kenny Smith, among many others, will be involved in coverage by TBS, TNT and TruTV. CBS and Turner will reportedly combine their respective rosters to fill in all game coverage and studio analysis.
In April, the two companies signed a 14-year, $10.8 billion deal to jointly cover the now-expanded NCAA tournament. Home viewers with cable will now be able to view up to four games in any time slot with the new deal.
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Source: http://ncaabasketball.fanhouse.com/2010/11/16/tnts-nba-analysts-will-join-march-madness-coverage/
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