Filed under: NBA Media Watch, Sports Business and Media, Sneakers
There's a new high-priced basketball shoe on the market that claims to increase a player's vertical leap by up to three-and-a-half inches. That's a bold statement, and one that now doesn't necessarily need to be proven by the company in order for it to be successful.The NBA has banned the shoes -- known as the Concept 1's -- which are made and sold by a company called Athletic Propulsion Labs. Now, that doesn't prove that the shoes work as advertised, but it certainly won't hurt the company in its efforts to market the alleged performance-enhancing footwear to young ballers everywhere.
Athletic Propulsion Labs (APL) was notified of the ban by a senior NBA official, who (according to a press release) gave "undue competitive advantage" as the primary reason:
"League rules regulate the footwear that players may wear during an NBA game. Under league rules, players may not wear any shoe during a game 'that creates an undue competitive advantage (e.g., to increase a player's vertical leap). In light of that rule ... players will not be permitted to wear the APL shoes during NBA games."
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